Led by seasoned communications professional Alicia Hassinger, Everle Consulting partners with organizations that need concise messaging, marketing plans and content development to meet business objectives.
In the evolving world of marketing, there is one consistent principle: quality content is the key to success. However, there is an art and science to content marketing. If an organization wants to effectively connect with the right audiences, it is best to have a consistent rhythm of relevant and engaging content.
Content marketing is proactive and results-oriented. In this approach, entire campaigns are custom-built and distributed across multiple channels, telling the same story in different ways.
Content campaigns are strongest when the communications and/or marketing departments closely align with other key players (executives, sales, social media teams) to collectively use a single messaging platform. Press releases, white papers, webinars, blogs, social media updates, business pitches, etc. should tell the same story.
Ultimately, most organizations require consistent, powerful content that drives traffic to a website or location. Artfully planned and scientifically executed content packages achieve this goal with measurable success.